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Higher Ed | Oct 11 2017

Why Social Listening Matters For Universities and How To Do It

Hot new marketing buzzword alert: social listening. Put simply, it’s the act of listening to what people are saying about you on social media....

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Higher Ed | Oct 3 2017

17 Awesome Higher-Ed Social Media Accounts For 2017-2018

It’s no secret that social media is now key to the success of just about any business, organization, or politician. But how can a...

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Marketing | Sep 29 2017

3 Big Reasons Why Marketers Need Project Management Tools

Just because your nameplate doesn’t say “Project Manager” doesn’t mean you aren’t one. Wedding planners are project managers. So are systems engineers. And if...

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Higher Ed | Sep 26 2017

3 Reasons Now Is The Time for Higher Education to Invest in Inbound Marketing

It’s fall, which means admissions professionals across the country are packing their bags and preparing for the beginning of another recruitment season. And at...

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Marketing | Sep 25 2017

What Brands Need To Know About Storytelling: An Interview with Marketer and Entrepreneur Billee Howard

Storytelling. What was once the realm of lit majors and writers has filtered into the vernacular of big business and marketing. Some big brands...

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Higher Ed | Sep 19 2017

The Top Higher Ed Digital Marketing Trends You Need To Know in 2017-2018

Here are the top trends that higher-ed marketers should think about when prepping their marketing and content strategies for this year and beyond. A...

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Higher Ed | Sep 5 2017

How A CRM Can Optimize Your College Admissions Funnel

Let’s be honest about this about one truth up front: the enrollment management function in higher education is what the sales function is in...

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Higher Ed | Aug 22 2017

14 Higher Ed Marketing Leaders Share Their Top Digital Strategy Tips

Digital marketing in higher education is an essential part of recruitment, retention and communication process. From enrollment to on-campus awareness, creating an effective digital...

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Ad Agencies | Aug 21 2017

The 6 Unexpected Benefits of Working In Advertising or Marketing at a Small Agency

If you’re anything like me, or most of my friends, you picture your “dream job” working in advertising to be in a large, flashy,...

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01b - Multi-step test

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  • (Workzone is ideal for teams with 5 or more users)