Alternative Marketing: How These 5 Brands Do Marketing Differently

  The idea for this post started with Arena Flowers on Twitter, just your average old flower shop. An average small business—except for the fact that they have over 30 thousand followers. We noticed they were using Twitter almost purely to tweet jokes and thought: Wow. Amazing. It’s like they’re […]

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The Marketer’s Guide to Establishing a Strong Personal Brand

  Imagine instead of sending out a few dozen resumes to hunt for your next gig as a marketer, you were approached by reputable recruiters or HR departments of well- respected companies inviting you to discuss opportunities. This scenario is not just a “dream come true” – it represents the […]

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The Definitive Guide to Managing your Internal Marketing Team

  Managing an internal marketing team is tricky. You need to communicate continually and consistently, if you want to effectively manage and get the best results from your marketing team. If you have the responsibility of managing an internal marketing team, then you need to be smart and always strive […]

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The Top 21 SEO Tools in 2017 That Every Marketer Should Use

  Do you want to improve your search performance? Are you interested in gaining more visibility through the organic search engine? If yes, then you’re the reason why I spent time to test each of these SEO tool that will totally redefine how you do search engine optimization in 2017. […]

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What is Marketing? A Complete Look

“Our job as marketers is to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg If only the true definition of marketing could also be summarized as elegantly… Marketing is a topic with a very broad scope. It is a bid to win the […]

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Best Marketing Books for Today’s Progressive Marketer

This list was long overdue. We all know that the art of selling has undergone a radical revamp over the past decade. Brands are no longer in charge of how their prospects consume information or arrive at the decision to purchase a product or patronize one business over another. This […]

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What is a Marketing Qualified Lead (MQL)?

So you have a business! Unless your goals and objectives are radically different from other companies in the market you are looking to improve your sales and your conversions. And it is likely that you invest a sizeable chunk of your budget in producing quality marketing collateral and messages. But […]

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What is Guerrilla Marketing: Examples, Advantages & Strategies

Captain Tony’s Pizza in Cleveland, Ohio has a whopping 30% response rate on its coupons! Yes…you read that right. A 30% response rate. On a plain and simple coupon. Now you must be thinking that Captain Tony’s proprietor has pulled a memorable stunt to grab that kind of mindshare. He […]

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Marketing Manager Salary: How Much Does a Marketing Manager Make?

Heard the saying “Jack of all trades, master of none”? Well in the context of marketing managers it can be modified to express the sentiment “Jack of all trades, master of some”. It doesn’t really matter which industry you hail from. If you have an offering to put in front […]

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Market Segmentation: What It Is and Why You Care

This may have happened to you. You see a promotion or an advertisement that seems to “read your mind”. You instantly resonate with the message. But you might completely skip the content of a rival brand that serves similar pain points. Why do some products instantly appeal to us? While […]

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