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Marketing | Sep 25 2017

What Brands Need To Know About Storytelling: An Interview with Marketer and Entrepreneur Billee Howard

Storytelling. What was once the realm of lit majors and writers has filtered into the vernacular of big business and marketing. Some big brands...

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Higher Ed | Sep 19 2017

The Top Higher Ed Digital Marketing Trends You Need To Know in 2017-2018

Here are the top trends that higher-ed marketers should think about when prepping their marketing and content strategies for this year and beyond. A...

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Higher Ed | Sep 5 2017

How A CRM Can Optimize Your College Admissions Funnel

Let’s be honest about this about one truth up front: the enrollment management function in higher education is what the sales function is in...

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Higher Ed | Aug 22 2017

14 Higher Ed Marketing Leaders Share Their Top Digital Strategy Tips

Digital marketing in higher education is an essential part of recruitment, retention and communication process. From enrollment to on-campus awareness, creating an effective digital...

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Ad Agencies | Aug 21 2017

The 6 Unexpected Benefits of Working In Advertising or Marketing at a Small Agency

If you’re anything like me, or most of my friends, you picture your “dream job” working in advertising to be in a large, flashy,...

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Higher Ed | Aug 15 2017

14 Higher Education Marketing Agencies To Help Your University Stand Out

Marketers working in the higher education industry often face unique challenges and need to navigate a multitude of factors and priorities, such as admissions,...

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Higher Ed | Aug 2 2017

14 Higher-Ed Marketing Conferences You Must Attend in 2017 and 2018

Whether you’re looking at statistics that say the number of higher education institutions is on the rise, or ones saying enrollment in higher ed...

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Higher Ed | Jul 31 2017

13 Content Ideas That Will Elevate Your Higher-Ed Marketing

As a higher-ed marketer, it’s challenging for you to connect with prospective and incoming students through digital channels. You’re not only competing against other...

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Marketing | Jul 24 2017

Here Are 33 Important Skills Every Marketing Manager Should Have

Being a successful marketing manager takes more than just marketing know how. You need to draw on skills from a number of different disciplines...

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