Alternative Marketing: How These 5 Brands Do Marketing Differently

  The idea for this post started with Arena Flowers on Twitter, just your average old flower shop. An average small business—except for the fact that they have over 30 thousand followers. We noticed they were using Twitter almost purely to tweet jokes and thought: Wow. Amazing. It’s like they’re […]

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Why Goal Setting Is the Key to Staying Focused at Work

  A 29 year-old employee has just died at work. He pulled brutal back-to-back shifts in the shipping department of Japan’s largest newspaper company. His cause of death? Stroke. Stroke isn’t supposed to be a common cause of death in young people. Yet deaths like these are on the rise […]

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The Marketer’s Guide to Establishing a Strong Personal Brand

  Imagine instead of sending out a few dozen resumes to hunt for your next gig as a marketer, you were approached by reputable recruiters or HR departments of well- respected companies inviting you to discuss opportunities. This scenario is not just a “dream come true” – it represents the […]

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The Lost Art of Taking Pride In Your Work

Steve Pogue, Marketing Operations Manager here at WorkZone, recently mentioned to me that he’d gotten some less-than-satisfactory work done on his house.  It got me thinking: man, where has taking pride in your work gone? Taking pride in your work. Not an easy concept to wrap your head around. But […]

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Why You Don’t Know How to Work Hard or Work Smart

  Once upon a time there was a tiny village. It was a wonderful place to live – except for one problem. This village had no water unless it rained. The villagers needed water so they asked Bob and John, two of their own, to solve the problem. Bob immediately […]

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Working in Pajamas: A Remote Worker’s Guide to Productivity

What’s the difference between a remote worker and an office worker? (Hint: it’s more than just the fact that the remote worker is probably wearing PJs and chilling with her cats all day.) Remote.co says it’s lots of things, like greater levels of productivity, engagement, and morale for remote workers. […]

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[Infographic] A Guide to Meeting Room Layouts

  People spend A LOT of time in meetings and going to conferences. The average office worker spends 16 hours a week in some sort of meeting. With people’s attention spans getting shorter and shorter, it is vital that a room is properly setup for a meeting. Many factors influence […]

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How to Prioritize Work and Meet Project Deadlines

Picture this. You’re the project manager on a team of 50. You’re responsible for leading a complete overhaul. You’re responsible for revamping a client’s website, print and marketing collateral. It’s a large project, you’ve been given a clear budget to work within. 94 million. You’re working with other teams to […]

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The Definitive Guide to Managing your Internal Marketing Team

  Managing an internal marketing team is tricky. You need to communicate continually and consistently, if you want to effectively manage and get the best results from your marketing team. If you have the responsibility of managing an internal marketing team, then you need to be smart and always strive […]

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9 Ways to Improve Collaboration Between Departments

How is your team “getting along” with other departments in your company? If your answer is a shrug and a “we do ok,” you’re probably not maximizing your team’s productivity and results by building synergistic relationships with other departments. Collaboration between departments is more than simply “cooperating” with other teams. […]

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