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Higher Ed | Jan 4 2018

6 Resolutions for Higher Education Marketers in 2018

The holidays can leave you breathless, but it’s nothing compared to higher education marketing. You push students through a funnel, from search to inquiry...

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Higher Ed | Nov 29 2017

A Day In The Life Of A Higher-Ed Marketer: Enrollment Communications

If you are in enrollment marketing and communications, first off, are you doing OK? Would you like a cappuccino or a nap or something?...

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Higher Ed | Nov 2 2017

15 Higher-Ed CRM Software Recommendations for 2018

For higher education institutions, managing the recruitment, application and enrollment process is a daunting task that requires managing massive amounts of data. In the...

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Higher Ed | Oct 19 2017

Higher-Ed Marketing: Merge Fields For Personalization & Customization Aren’t Enough

Hi (First Name), I am (Blog Post Author), a (Author Title) from (Location) and I see that you are interested in (Blog Topic), (First...

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Higher Ed | Oct 11 2017

Why Social Listening Matters For Universities and How To Do It

Hot new marketing buzzword alert: social listening. Put simply, it’s the act of listening to what people are saying about you on social media....

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Higher Ed | Oct 3 2017

18 Awesome Higher Ed Social Media You Should be Following

It’s no secret that social media is now key to the success of just about any business, organization, or politician. But how can a...

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Higher Ed | Sep 26 2017

3 Reasons Now Is The Time for Higher Education to Invest in Inbound Marketing

It’s fall, which means admissions professionals across the country are packing their bags and preparing for the beginning of another recruitment season. And at...

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Higher Ed | Sep 19 2017

The Top Higher Ed Digital Marketing Trends You Need To Know in 2017-2018

Here are the top trends that higher-ed marketers should think about when prepping their marketing and content strategies for this year and beyond. A...

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Higher Ed | Sep 13 2017

12 Essential Best Practices For Marketing Your Online Distance Learning Program

Today, it is fast becoming mandatory for universities to have online/distance learning programs. Global educational reforms are gaining strength and there is no better...

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