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How to Justify Budget & Make a Case for Additional Resources with Project Management Software

How to Justify Budget & Make a Case for Additional Resources with Project Management Software

By Steve Pogue

As a marketer (and in this case a higher ed marketer), you have projects coming at you left and right.

See if this sounds familiar…

First, Finance needs a brochure.
An hour later, Event Services asks you to change copy in an email.
And the third draft for a new email campaign is due today.

Your team is feeling like they’ll never catch up. More resources would be great, but well, you know that’s a long shot.

We’d like to help.

We interviewed Nick Alvarado, the VP of Communication at Texas State Technical College where he shared his strategies and tactics for how he prepared for budget meetings.

  • What data Nick uses to make a case for his team’s resources and how you too can collect this data
  • Real-world solutions he’s used to justify his operating budget
  • How the processes he’s put in place have helped his team improve productivity and create a culture of accountability

Watch: How Higher Ed Marketing Leaders Can Justify Budget and Make a Case for Additional Resources


Key timestamps

  • 6:48 – Why are operational budgets so hard to justify in a marketing department?
  • 15:35 – How project request forms provide the data you need to make your case
  • 31:22 – MATH! Yes, Nick shows how his data translates to real dollars

Looking for a project management software company that will actually help you adopt and maintain success…and the software is really good? Let’s talk.

Steve Pogue is the Marketing Operations Manager at Workzone. He writes about project management tips and the buying process. When not at Workzone, you can find him playing vintage base ball or relaxing with his family at home.