Lead Generation Marketing Manager

Workzone is Hiring!

We’re looking for an experienced, results-oriented marketing professional to plan and execute lead generation programs to fill our sales pipeline. You’ll own the marketing budget, determine the optimal marketing mix, and prioritize spending to maximize qualified leads.

You’ll need a B2B marketing background, with a particular expertise in developing and executing lead generation campaigns. You should be highly analytical and measurement-driven, focusing marketing resources in the areas that provide the best returns.

Responsibilities:

  • Develop the overall lead generation strategy to fill the sales funnel most cost-effectively
  • Manage marketing budget and prioritize spending to maximize qualified leads
  • Create and execute lead-generation plans that deliver significant volumes of qualified leads cost-effectively, including SEO, email marketing, PPC (already very good at this), social media, and new marketing channels
  • Create automated programs to nurture existing web traffic and 10-years worth of web inquiries to become sales-ready leads
  • Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
  • Maximize website conversion rate through A/B testing of changes to website structure, design and content
  • Analyze industry trends, market conditions and competitors’ marketing tactics to identify new opportunities

Experience and Skills:

  • 3+ years experience with B2B online marketing programs, with a focus on lead generation
  • Software industry experience, particularly SAAS, a plus
  • Demonstrated success in online lead generation
  • Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC and social media
  • Strong analytical skills, with a data-driven, results-oriented approach
  • Excellent verbal communication, business writing, copywriting skills
  • Strong project management and organizational skills
  • Tech-savvy, with a knowledge of marketing technologies (CRM, marketing automation, web analytics); html and WordPress a plus
  • Self-motivated, results-oriented, independent worker
  • A good-humored, kind person

Location: Philadelphia area a plus, but not necessary for experienced remote workers

Compensation: competitive salary, bonus, stock options, based on specific experience level of candidate

To Apply or learn more about this position:

Please send resume and brief summary of why you are a good fit for this position to info@workzone.com.
In your cover letter, please answer the following questions. If you don’t have experience in all the skills asked about, don’t worry, just fill out as many as you can.

1. How many years B2B marketing experience do you have? Who was your target customer at your last job?
2. Please concisely describe your greatest marketing accomplishment.
3. Can you link us to content you’ve written in the past? How successful was it and by what metric?
4. Among the various b-to-b lead-generation channels that are available (including those listed above), where are you strongest? Where do you have the least experience?
5.What’s the largest yearly ad budget you’ve managed (for at least 3 months)? How did you measure the success of your campaigns?
7. What marketing and sales software do you have experience with?

Learn more about us at www.workzone.com.