Healthcare
Marketing & Creative
How Regal Medical Group, Inc. Increased Project Volume by 98% with Workzone
About Regal Medical Group, Inc.
Regal Medical Group, Inc., along with Lakeside Community Healthcare and ADOC Medical Group, is one of Southern California’s largest physician-led healthcare organizations. With over 4,000 employees and a vast care network, their marketing team supports member and provider communication across clinics, hospitals, and health education initiatives.
Primary Use Case
Regal’s marketing team uses Workzone to manage nearly 2,000 projects annually, ranging from educational campaigns and digital ads to Emmy-level video productions. With hybrid teams and complex cross-departmental workflows, Workzone became the centralized hub for intake, approvals, collaboration, and reporting—turning chaos into clarity and unlocking double the output with fewer resources.
Previous Solutions
Excel spreadsheets, physical folders, informal manual processes
Chose Workzone Over
Chose Workzone over physical folders, Excel trackers, and outdated processes that couldn’t keep up with the speed and scale of healthcare marketing. Workzone offered a centralized hub, streamlined collaboration, and the flexibility to grow with their needs—while cutting down on manual effort and saving costs.
Regal Medical Group, Inc., along with Lakeside Community Healthcare and ADOC Medical Group, is part of one of Southern California’s largest physician-led organizations. Together, they provide accessible, comprehensive care through a vast network of thousands of doctors, specialists, hospitals, and urgent care centers. With more than 4,000 employees and a mission to support patients through full-service clinics and referral networks, their marketing team plays a key role in connecting with members and providers across diverse regions.
Brian Humphreys, Senior Marketing Traffic and Production Project Manager at Regal Medical Group, Inc., manages the coordination of projects for a team of 25 Workzone users who collaborate on everything from print ads and digital campaigns to member education materials and large-scale video productions.
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Handling that volume of work – 1,948 projects completed last year alone (and 1,603 the year prior) – requires more than emails and spreadsheets. For Regal Medical Group, Inc., Workzone became the foundation of their modern marketing operations.
“There’s a lot of activity every day. A lot of communication, a lot of back and forth, a lot of markups being done, and revisions at all times.”
– Brian Humphreys, Senior Marketing Traffic and Production Project Manager
From Chaos to Clarity: Modernizing Project Management at Scale
Before implementing Workzone, Regal Medical Group, Inc. relied on physical folders and Excel spreadsheets to track projects—a system that quickly became unsustainable, especially as the company moved to a hybrid and remote work model.
“We were lucky that we implemented Workzone before the pandemic hit,” Brian shared. “The old setup wasn’t efficient. Physical folders just aren’t workable in a remote environment.”
Project Management for Healthcare: Built for Cross-Department Collaboration
Regal Medical Group, Inc.’s marketing projects aren’t confined to a single department. Whether it’s a new member mailing involving nearly every part of the organization or campaigns that touch creative, health education, and network management, seamless coordination is critical.
“Workzone makes it all possible,” Brian said. “Even folks not in the platform can understand what’s happening when I present updates. Leadership might not be in Workzone every day, but they understand what it’s telling them.”
One major milestone: a recent partnership with an Emmy-winning creative director to create a video campaign. “It had a lot of moving parts—timelines, approvals, scripts, and assets. We routed the whole thing through Workzone. It would’ve been chaos without it.”
Efficiency Gains That Matter
The results go beyond project volume. Workzone has helped Regal Medical Group, Inc. do more with less while improving quality and clarity across the board.
“When I came in, we were doing about 1,000 projects a year. Last year we completed 1,948. That 1,000-project increase wouldn’t have been possible without Workzone.”
– Brian Humphreys, Senior Marketing Traffic and Production Project Manager
The increased output has also translated into real cost savings. “For example, my role used to be split between two people. Now I handle both traffic and production—and likely more efficiently—because Workzone makes that possible,” Brian explained.
He added, “We’ve seen that happen in other areas of our department too. So, that’s a few salary slots right there that Workzone has probably saved us.”
And the productivity gains haven’t gone unnoticed. “We’re cranking out way more than we were before. It’s a night and day difference.”
A Partner That Evolves With the Team
As Regal Medical Group, Inc.’s needs have evolved, Workzone has kept its pace.
“From subtle UI upgrades to the new tagging feature—it’s almost like the platform evolves in sync with us,” Brian said. “The to-do list is basically my homepage. The dashboard gives me a bird’s-eye view. And those colored tags? Game changer for sorting and prioritizing.”
Even more important: the people behind the software.
“Support has been top-tier,” Brian said. “Quick, thoughtful, and always ready to help. That’s the main reason we’ve had zero hesitation sticking with Workzone.”
Workzone Delivers Project Management for Healthcare That Scales
With thousands of projects, cross-departmental coordination, and tight regulatory requirements, Regal Medical Group, Inc. needed a smarter way to manage complexity. Workzone delivered.
It’s intuitive, scalable, and supports true collaboration—even across large, distributed teams. And it’s built for real-world, high-stakes environments like healthcare, where visibility, accountability, and efficiency aren’t optional.
Ready to transform how your team manages healthcare projects? Workzone empowers teams like Regal Medical Group, Inc. to scale efficiently, save costs, and stay compliant. Book a demo and see how your team can do more with less.