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Recorded Webinar

Webinar: How Higher Ed Marketing Leaders Can Justify Budget & Make a Case for Additional Resources

During the webinar Diana Asbury interviews Nick Alvarado, the VP of Communication at Texas State Technical College.

In this 60 minute webinar, they discuss:

  • What data Nick uses to make a case for his team’s resources and how you too can collect this data
  • Real world solutions he’s used to justify his operating budget
  • How the processes he’s put in place has helped his team improve productivity and create a culture of accountability


Diana Asbury
Diana Asbury Director of Marketing

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As the Head of Marketing at Workzone, Diana develops laser-targeted lead and demand generation systems – with an eye on company-wide change management that supports cultural and collaborative growth.

Nick Alvarado
Nick Alvarado Vice President of Communication & Creative Services

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Nick serves as the Vice President of Communication & Creative Services at Texas State Technical College

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