Easy Tips To Increase Your Company’s Marketability

Image is everything, or so the adage goes. The truth of the matter is that it matters very little how good you think your company is, or how good your company actually is.

What really matters is how good your clients think you are, and moreover how good your prospective clients hear that you are. Your marketability is all-important in the search for financial growth and fiscal success.

The first question to ask yourself is whether you have the capability to provide accurate, attractive proposals to a wide variety of clients. If you don’t have the exact specifications of what your company can actually provide in the real world, inevitably one of two things will happen.

Either your bid will come in way too high and be laughed out of the customer’s office, or your bid will be unrealistically low and you’ll be sure to disappoint a brand new customer. If you want your company to be marketable, the first step is to know yourselves honestly and accurately.

The best way to do this is to ensure you are using the most up-to-date marketing project management software that money can buy. Not only will these give you an objective analysis of exactly what your company is able to provide, but they invariably lead to more efficient workflow and thus a lower number come bid time.

And while the old standard bearers such as Microsoft Project provided a great framework for the project management software that was to follow, MS Project and its contemporaries have slowly been outpaced by the new movement in online collaboration software.

It’s difficult to coordinate a marketing effort from start to finish if your entire team is not on the same page. But with the revolution in cloud project management software, server-based programs such as Workzone and Basecamp can standardize your current marketing push with online document management for everyone on your team.

Regions, borders, distance, time, and different system configurations are no longer a hassle or obstacle to be dealt with when your project management is hosted on a cloud, accessible 24/7 for your marketing, estimating, operations, and sales teams.

One final, simple method to increase your company’s marketability is to take risks, be dramatic, and show some flourish to your customers. A pizza company that says, “We’ll get there in 30 minutes” can be found on every block, but a pizza company that brands this, ingrains it into the public’s minds, and offers money-back guarantees is starting to get the right idea when it comes to advertising that sells itself.

Remember, your potential clients are the targets of marketing and advertising all day, every day, from other vendors and your own competitors. If your pitch is not memorable, it has already failed.

Though there’s no silver bullet for becoming marketable unfortunately, there’s hope for your company if you start implementing these simple steps toward becoming a name in your industry, from your local region to the rest of the globe.