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Project Management | Nov 2 2014

How To Create Killer Buyer Personas: Basic & Advanced Strategies

A marketer or an ad agency creative? Thought so! Well, you are on the right page if you want to learn the secrets of...

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| Oct 19 2014

How To Be A Good Account Manager?

In the uber competitive marketing and ad agency realms, account managers work as the idea generators, the front line company representatives and mentors to...

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| Oct 13 2014

Is Scrum Of Any Real Use To Teams?

You are no big shot project manager with a plethora of fancy certifications. You do not understand the brouhaha about the PRINCE or the...

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Marketing | Aug 20 2014

How to Build a Superstar In-House Creative Team

Build a creative team that you'll be proud of by using the tips in this post.

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| Aug 5 2014

How Ad Agencies Can Avoid the Scourge of Client Attrition

Call it what you want, customer churn, client attrition, defection, turnover, the terms are endless, the meaning, only one: a client dumped you. Even...

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| Aug 1 2014

6 Ways to Maximize Agency Profits

Ad agencies have been going through a massive upheaval in the last five years. With digital media eating into traditional media profits, there are...

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| May 20 2014

Tug McGraw, An Advertised Switch Pitcher?

“There’s never time to do it right, but always time to do it over.” A quote attributed to many and experienced by many, many...

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| May 14 2014

Versions and Permissions are Assaulting Your Campaigns

As marketers we live and die by assets: copy, graphics, ideation notes, and dare I say, Excel files for tracking. Looking at the Mad...

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Project Management | Jan 28 2014

WorkZone Digital Job Jackets Consolidate Project Information in a Single Online Location

Learn how to consolidate your files, notes and job statuses without the job jacket in Workzone.

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01b - Multi-step test

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25%
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